5 iconic women who transformed the beauty industry
By Hanna G.
March 15, 2019
With March being the month of National Women's history, we are celebrating women who revolutionized the beauty industry.
From being leaders and innovators to being influencers and trendsetters, these incredible women have have created a spotlight for themselves and were pioneers in the beauty industry.
1. Coco Chanel
Creator of the infamous Chanel brand, that redefined the beauty and fashion industry. She was titled as the Time magazine's list of the 100 most influential people of the 20th century. She extended her innovation beyond the fashion industry and created an iconic fragrance called Chanel No. 5, which is still a perfect blend of scents preferred by women.
2. Madam C.J. Walker
She was the first Black American female entrepreneur to become a self-made millionaire. She developed a line of haircare products in 1905 that was dedicated to African-American women. She was a pioneer in her field, focusing on healthy hair for women of color.
3. Estée Lauder
Estée Lauder began her career in beauty when she agreed to help her uncle, a chemist, sell some creams he created for his company in 1924. Displaying incredible selling skills, she formed a small one-woman business in 1946. While she had many products under the beauty line of Estée Lauder, it was a bath oil/perfume called 'Youth Dew' in 1953 that made her popular.
4. Elizabeth Arden
She was one amongst the wealthiest women in the world who managed to create a beauty empire under the brand called Elizabeth Arden, Inc. Being a legendary innovator, this entrepreneur created skin care products that were acceptable for all women and not limited by class. She showed women the power of transformation using makeup and her legacy continues with the brand itself.
5. Eunice Johnson
She was an American entrepreneur who created the Fashion Fair Cosmetics in 1973 for women of colour. She revolutionized the beauty industry by using African-American models on the runway and highlight the works of African-American designers. She also inspired other popular brands like Max Factor, Revlon, and Avon to follow her business strategy.